Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, putting is the most challenging part of the game. We created L.A.B. Golf to simplify things. 

People say that putting problems are in our head, and that is a very real challenge. But there’s an even bigger problem. The putters we’re using aren’t helping us putt better.

Winston Churchill called golf “a game whose aim is to hit a very small ball into an even smaller hole, with weapons singularly ill-designed for the purpose.” Churchill had a point. But today? Every club in the bag has seen its performance improve drastically … except for the putter. 

Golfers basically have two options when it comes to their putter: a mallet or a blade. And aside from a little shaping here, a little perimeter weighting there, and maybe an insert or some colorful paint, today’s putters are all pretty much the same. Golfers switch back and forth between putters all the time. Can any of us honestly say there’s ever been a lasting difference?

The best golfers in the world have mastered nearly every shot in the game, but even for them putting is an entirely separate challenge. One day they make everything, and the next day they can’t buy a putt. And if they can’t hole putts with consistency, what chance does the average golfer have?

It’s possible for all golfers to be excited about putting. Not only that; we know it’s absolutely necessary to safeguard the future for this game we love so much. Together, we can create a brighter future on the course filled with more fun, lower scores, and more friends who make time to hit the links. 

Putting doesn’t have to suck. And it won’t… once you Untorque Yourself.